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What

Boston Extreme Website Makeover

Boston is home to some of the most talented and innovative people in the world. Metropolis Creative supports this amazing community of thinkers, companies and organizations with our annual Extreme Website Makeover event. We want to showcase Boston's most innovative businesses and reward one with a FREE website makeover.

Copy, Design, Social Media

What makes it Extreme?

This isn't just a design refresh, but a complete overhaul of your company's home page and social media presence (e.g. Twitter, Facebook and YouTube). Metropolis Creative handles the design, while our copywriting friends at The Hired Pens take care of the copy. Together, we'll overhaul your brand, improve your SEO effectiveness and update your social media strategy.

About The Event

Boston Extreme Website Makeover Winner 2012, Brookline Arts Center

The Brookline Arts Center inspires and challenges artists at all levels, from visual arts classes for children and adults to special events and artist exhibits. Metropolis Creative rewarded the winner with a full re-design of the company’s brand, copy, homepage, Twitter background, and Facebook page.



Or contact Metropolis Creative here or via phone at 617-556-0010 to schedule your FREE website analysis today!



Event Partners

Gold Sponsors


Promotional Sponsors


About Metropolis Creative

Metropolis CreativeMetropolis Creative in Boston's South End creates compelling web, print and graphic design to attract and retain target audiences. Our approach begins with a discovery of your brand, message and audience. It continues with a proposal and creative delivery solutions. Metropolis is proud to have built a portfolio of clients and over a decade of success stories.

Didn't win but interested in a FREE website analysis by Metropolis Creative? Contact Michael Flint via the below form or call us at 617-556-0010.

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Judging & Past Winners

How Do We Choose the Winner?

Metropolis will select five finalists for the Extreme Website Makeover based on three criteria:

How do we choose?

Innovation We're looking for great companies with great ideas and a great product or service.

Value Does your product or service make a difference?

Voting Make some noise! Vote by tweeting your favorites using #EWMbos or sharing on Facebook.

We're looking for companies that want to improve their website and overall online brand. How does your website score in terms of usability? Communicating your value proposition? SEO? Inspiring action? Visual appeal? Organization? Trust us, there's always room for improvement. And the same goes for your social media presence. Which worthy entrant would benefit most from a makeover?

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Meet the Judges

Judge - Scott Kirsner

Scott Kirsner

Correspondant, Innovation Economy
The Boston Globe
 

Scott Kirsner is a journalist who writes about innovation and entrepreneurship. His “Innovation Economy” column appears Sundays in the Boston Globe, and he also writes a companion blog at boston.com/innovation. Scott has been a regular contributor to Fast Company, BusinessWeek, Variety, and Wired. Scott’s writing has also appeared in the New York Times, The Hollywood Reporter, Salon, the San Jose Mercury News, and Newsweek, among other publications.

Scott serves as the program chair for three regional events on innovation: the Nantucket Conference, held each May since 2000; Future Forward, held each fall since 2001; and the Convergence Forum, launched in 2004. He is the author, most recently, of the book Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. His earlier books include Inventing the Movies, a technological history of Hollywood that was published in 2008, and The Future of Web Video: New Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers, published in 2007. He can be reached at kirsner@pobox.com.
Judge - Bruce Temkin

Bruce Temkin

Managing Partner &
Customer Experience Transformist,
The Temkin Group

Bruce Temkin is widely viewed as a leading expert in customer experience. He has worked with hundreds of large organizations on defining and accelerating their customer experience journeys. He is also the Chair and co-founder of the Customer Experience Professionals Association, a global non-profit organization.

Bruce is the author of the blog Customer Experience Matters, which is one of the most popular blogs on customer experience. He regularly posts insights on topics such as customer experience, branding, and leadership.

Prior to Temkin Group, Bruce spent 12 years with Forrester Research during which time he led the company's financial services, eBusiness, and customer experience practices and was the most-read analyst for 13 consecutive quarters.

Bruce holds a master’s degree from the MIT Sloan School of Management, where he concentrated in business strategy and operations. He also holds an undergraduate degree in mechanical engineering from Union College.
Judge - Mark O'Toole

Mark O'Toole

Managing Director, PR & Content Marketing
H|B
 

Mark O’Toole’s team takes a thorough approach to advising clients — sure, that’s an old fashioned concept, but it works. If a client asks about an emerging medium like social media, he can recommend what works because he’s immersed in it himself. Content marketing, editorial calendars, writing press releases for search engines, exploring new technologies—these are all part of PR, and Mark makes sure HB isn’t just giving these concepts “flavor of the week” treatment. He lives in clients’ shoes to make sure they are always on the right path.

Mark grew up destined for PR. He became a regular reader of the Globe, Herald and New York Times at age 11. He went to one of the country’s best communications schools, Emerson College. He worked in TV for a dozen years. He has 9,000 songs on his iPod. And he’s a multi-platform professional now, running Facebook pages/groups, Twitter feeds, LinkedIn groups and interactive applications for clients and himself.
Judge - Yoon Lee

Yoon J. Lee

Executive Director,
Boston World Partnerships
 

Yoon Lee is the Executive Director of Boston World Partnerships. Prior to the Executive Director role Ms. Lee was BWP's Director of Engagement and Programs. Under this role she managed the Connectors program at BWP and oversaw various offline events held locally and abroad.

Before coming on board with BWP, she spent four years in Executive Education at Harvard Business School, led an international team that planned and delivered executive programs on and off campus. Ms. Lee oversaw the operations of several flagship Chinese-English bilingual programs in partnership with business schools in China and Europe, programs that launched Exec Ed's global portfolio. Her career at HBS was preceded by two years working for an educational consulting firm, Edu-Link, and as a freelance flute instructor, academic tutor, and translator.

Ms. Lee received her B.A. in International Relations and Music from Wellesley College. She currently serves on the board of Franklin Square House Foundation, is Special Ops for Skillshare Boston, and has served as an independent consultant for All Girls Allowed and Wild & Scenic Environmental Film Festival. Ms. Lee is a member of National Association of Asian American Professionals and Tomorrow's Women Today.
Judge - Bob Collins

Bob Collins

Host and Producer,
Social Media Breakfast
 
 

Bob Collins has over 16 years in marketing, social business, communications and public relations experience having worked with some of the largest and finest companies in the technology & consumer industry. He was Principal of New Marketing Labs, a digital marketing, strategy planning and social community engagement firm founded by Chris Brogan. He was also part of the executive team that launched SHIFT Communications and more recently developed their content creation practice before leaving the Agency.

He organizes and hosts Boston’s Social Media Breakfast — a networking forum for business leaders, entrepreneurs & social media experts with guest lectures sharing and exploring the new era of digital communications.

Some of the current marketing services Bob provides include: digital strategy, marketing, brand development, content creation, community manager, social business, public relations, enterprise 2.0, B2B marketing.

Our judges will vote on the finalists, and we'll announce the winner the night of the event. Good luck!


Previous Year's Winners

American Public Television

American Public Television

Boston Center for Adult Education

Boston Center for Adult Education

Made in the Commonwealth

Made in the Commonwealth


See how our 2009 winner American Public Television benefited from their website makeover.

Metropolis played an enormous role in kick-starting our website redesign, and were a pleasure to work with. They listened well, and paid close attention to the issues that were most important to us as a company. They provided clean, usable code and a user-friendly design that will meet our current and future needs.

Gerry Field
VP of Technology
American Public Television


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The Redesign!

See the whole makeover and event photos on Facebook courtesy of
© David Fox Photography



FREE Website Analysis Request

Not chosen as this year's winner? If you submitted a website in this year's Extreme Website Makeover Event, you are still eligible for a FREE website consultation to improve your company's overall brand, SEO and social media integration.

Fill out my online form.

No animals were harmed in the making of this website. They were just too damned fast.
There are still two newts and a ferret lost in the office somewhere and we have no idea where they are.