Each year since 2009, Metropolis Creative has celebrated Boston's innovation community and rewarded one company or organization with a FREE Website Makeover. We have partnered with BREW Boston this year and were proud to co-host the kickoff event for their week-long celebration of entrepreneurship!
What does it mean to be an Extreme Website Makeover winner?
VP of Customer
Acquisition and Marketing at
Joshua is an accomplished, accountable change agent with 15+ years of strategic and tactical experience in key marketing leadership positions balancing immediate revenue generation with long-term brand building. He has expertise in leading aggressive customer-acquisition initiatives, building new organizations and services. Collaborative leader focused on formulating and executing aggressive growth strategies and metrics-driven demand generation programs. He is a respected mentor and coach skilled at driving performance-based cultures and developing internal talent to become next-generation leaders.
Scott is an e-commerce marketing pioneer. As a teenager in the 90’s he leveraged search engine marketing to grow a network of e-commerce sites that generated more than $10 million per year in revenue, taught search engine optimization to IBM’s Small Business division, and started Exclusive Concepts, Inc.
Today, Exclusive Concepts provides do-it-for-you marketing services to hundreds of online retailers, including dozens of Internet Retailer’s top 1,000 ranked merchants. He is a monthly contributor to Practical eCommerce, and has been a speaker at MIT Enterprise Forum, Yahoo! Merchant Summit, and Search Engine Strategies conferences.
Michael founded the creative agency Metropolis Creative in 1999. Michael is currently an instructor at Northeastern University and has taught at Bentley College. Speaking engagements include The Boston Chamber of Commerce, the Mass Health Data Consortium, and The Enterprise Center. Michael holds a BFA in Graphic Design from Rochester Institute of Technology and has won numerous design awards. Michael serves on the Board of directors for SEMPO Boston, Newton Girls Softball, and is the President of the Angier After School Program Board. He actively supports the entrepreneurial and startup community by participating as a mentor with MITX-Up and is an active Connector with Boston World Partnerships. He also runs the annual Extreme Website Makeover event which supports local startups and non-profit organizations. When not at work, Michael enjoys painting, brewing beer, and playing hockey..
Metropolis Creative chose the finalists, and our esteemed panel of judges chose the winner. Read the complete contest rules here. Read the complete contest rules here.
How bad is your website? Do you cringe when you look at it, or just not send people to it at all? We can help!
We're looking for companies with products or services that help society overall. You don't need to be a nonprofit; just share your website with us, and we'll be the judge.
What are you doing that's different? Why should YOU be chosen as the winner?
If you're not an established business, briefly explain your plan for success.
We're looking at the passionate level of support you have from the community. Tweets, Likes and comments on your entry page will help sway the judges' decision.
Everything needs limits, right? If we don't think we can redesign and code your website in under 300 hours we're not going to consider it. But we're very resourceful so enter anyway and try your luck.
Paul Schauder is an award winning copywriter and creative director with nearly 20 years experience in advertising. Prior to joining LogMeIn, he held the same role at Arnold Worldwide and was responsible for accounts including RadioShack, Babies R’ Us and Royal Caribbean. Before that, he founded the branding boutique Visual Republique, started the creative department for web developer Braingem, and wrote copy for Hill/Holliday. Paul holds a Bachelor of Arts in History, from Lehigh University.
Community Manager/ Social Media Strategist
The Community Roundtable
Jim’s deep understanding of content and program strategies helps him connect with community managers whether they’re just getting started or are a seasoned professional. Over the years he’s built and managed communities and consulted on how to effectively build lasting value. As a social business/community strategist he’s advised a wide range of clients including Cisco/WebEx, Deloitte, EDR, iRise, Aetna, GSA, BASF, CSC and Black Hills Corporation.
Senior Director, Website Business & Strategy
Rob Roesler, Director of eCommerce for Harvard Business Review (hbr.org) is responsible for building audience and driving sales through HBR.org. By cultivating strong followings on both Twitter and Facebook, his team has leveraged these platforms to become leading traffic drivers and strong resources for product development. Since 1995, Rob has been working at the intersection of web publishing and print publishing managing the web efforts for Fast Company magazine, Inc. magazine, and The Atlantic Monthly. It was at Fast Company in 1997 that his team launched the very successful Company of Friends - a 45,000+ online and offline social media platform that at one time had over 200 local chapters and online business groups.
Stephen joined MMB in 2010 after 9 years as VP Creative Director at Arnold Worldwide, leading the digital strategy and creative solutions for biggies like Ocean Spray, Carnival, Royal Caribbean, Citizens Bank, and Southern Comfort.
A lifetime Bostonian, Stephen started as an Art Director at Circle (now Euro RSCG) and he served as Senior Experience Lead at the pioneering internet shop, Razorfish. Stephen specializes in directing large, integrated initiatives with a particular focus on user experience, branding, and identity. In other words, the cool and important stuff. Stephen works hands-on and in close collaboration with his clients, and he firmly believes in a caffeine-rich diet.
Stephen’s integrated campaigns have earned him two silver Effies, a Yahoo! Big Idea Chair, Adobe/Macromedia’s MAX Award, IAB’s MIXX Award, and he was a London International Award finalist. But he is most proud of the web marketing honors that reward results and innovation first and foremost, including Creative Breakthrough of the Year for OMMA, WMA’s Web Award, two Favorite Website Awards (UK), a Webby, and many others.
Tim is a software engineer with Google. He has approximately 15 years industry experience, notably including 3 years working at web site design agencies, though his strongest expertise remains on the applications/programming side. He's published countless articles on various technology concepts, including a series dedicated to "in the workplace".
This is the fifth year Metropolis Creative has run our Extreme Website Makeover Event. Boston is home to some of the world's smartest companies, educators, entrepreneurs and thinkers — and we want to do our part. This event not only awards one needy and worthy company with a free website redesign, but also inspires and educates all businesses to achieve their goals through smart, effective website design. Thank you for supporting our event. Learn more about Metropolis Creative.
"Metropolis Creative is helping us get our message of our ability to make a difference out to the community. We love the new site, and are so thankful for their support and kindness."
- Matt Pearlson, Made In The Commonwealth
"Metropolis played an enormous role in kick-starting our website redesign, and were a pleasure to work with. They paid close attention to the issues that were most important to us as a company. They provided clean, usable code and a user-friendly design that will meet our current and future needs." - Gerry Field, American Public Television
The goal was to create a clean homepage that evoked professionalism while still maintaining a sense of fun and appeal. To achieve this, we let the page breathe with a lot of white space, introduced bright colors sparingly and included a variety of compelling photos that would appeal to the target audience.